Initio Parfums Privés is a French niche perfume house founded in 2015, dedicated to exploring the transformative alchemy of scent. Crafted in Paris with the finest perfumers like Alberto Morillas, Maurice Roucel, Alexandra Kosinski, and Pierre‑Constantin Guéros, Initio fuses ancient fragrance traditions with cutting‑edge neuroscience to create what it calls functional fragrances.

Rather than focusing solely on olfactory beauty, Initio’s mission is to influence mood, amplify energy, and empower identity. Each scent is intentionally designed to trigger emotional and behavioral effects, transforming the wearer’s presence and self‑perception.